They say Cricket in India, is almost like a religion. And millions of young cricket athletes in India relentlessly pursue perfection in the sport, no matter where they are or on what field they play. Nike launched the 'Parallel Journeys' campaign featuring a roster of the sport's best athletes, juxtaposing their journey of hard work, training and dedication to achieve success, against that of India's elite athletes. The campaign brings to life the pursuit of greatness in the many parallel worlds of India's cricket crazy bloodline that Bleeds Blue!
To top that the commercial was aired on TV right before India delivered the first ball of their innings in the 2012 Cricket World Cup.
Awards: Cannes Bronze, Spike Asia Gold, One Show Merit