In India, where people face functional and value-driven accommodation choices, Airbnb truly sets itself apart by enabling travellers to make personal choices that are right for them. With ‘That’s Why We Airbnb’, we showcased real Indian travellers and their stories, celebrating the individuality and authenticity of each person’s travel experience.
The campaign includes PR, social, digital, cinema, and out-of-home, as well as TV, and is the first large-scale integrated campaign that Airbnb has launched across the critical Indian market.